Mompreneur: Johanna Leestma La Fleur
Company: Loom

What inspired you to launch your product line?

Well before I had children I had many friends who had babies and couldn’t find rugged, modern, attractive diaper bags – that didn’t have baby teddy beards on them etc. They were young professional people and first time parents who didn’t want to look like they were carrying a diaper bag.

The opportunity was ripe for reinventing the bag/gear category for new parents – so I dove in! First, by launching the bag company Fleurville, then after selling that venture launching Loom.

What did you do before becoming a Mompreneur?

I was a business development manager working on large corporate software/web projects in San Francisco.

Tell us about your products.

The Loom collection (www.loomlife.com) is comprised of 8 different products that modern design conscious parents can ‘Graduate’ thru as their needs, and their families evolve: The Beginner Diaper Bag – (The Marsupial), The Bandicot Backpack Diaper Bag for parents of toddlers, The Go Tote series for traveling and beach/park excursions, the Zoom Kit stroller bag, and canvas Pop! Bins for home storage of toys, shoes and laundry.

If you’re ready to carry your baby gear in a modern and attractive bag, then shop LaLaBabyBoutique.com for the Loom product line.

What is the most rewarding part of being a Mompreneur?

Being able to have dedicated family time with my children and husband and have creative/intellectual pursuits that challenge me professionally. I’m a lucky woman in deed.

Do you have any advice for someone that wants to mom’s who are interested in becoming entrepreneurs?

Talk to others and get advice and ask all sorts of questions.

What are your most popular products?

The Go Tote this summer has been a real hit – it’s perfect for the beach, pool or cross country flights to grandma’s house!