reading: the new rules of marketing and pr
I have always been fascinated with new media and new technologies but never had a chance to explore them in most of my positions. Often the companies I worked for were behind in the times and didn’t have the resources or equipment to utilize the latest technology.
Now that I have started blogging I have become more interested addicted to social networking. After participating in Jessica Knows 15 days I decided to pick up David Scott’s latest book, The New Rules of Marketing & PR. I bought it last week and plan to start reading it over the holiday weekend.
That is if twitter, facebook, and blogging don’t get in the way.
The funny thing is I majored in Public Relations in college, but things have drastically changed since then. I’ll let you know what I think of the book in a later post.
If you want to read it yourself, Amazon.com has The New Rules of Marketing & PR
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This entry was posted on Wednesday, November 26th, 2008 at 1:12 pm and is filed under Bizzie Mompreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
